How do you explain the value of your product or service in a way that really touches your audience? Watch this terrific piece from Google.... a beautifully filmed and inspiring piece of storytelling that touches on features of the technology, but drives that home with an emotional underling message - that the human spirit transcends politics and barriers.
http://youtu.be/gHGDN9-oFJE
A beautiful corporate video that uses storytelling techniques very well. Yes Google has a big promotional budget (this piece likely cost over $100k to produce). But having big budgets and the best marketers doesn't guarantee success (just ask Microsoft). Proof again that a good story can explain your features and benefits far better than listing them off in a video.